"Collective Identity and representing ourselves" Blog Tasks
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We're all involved in constructing an image to communicate our identity. How we perceived ourselves and how we presented ourselves was based on the social constructs that defined the interpersonal relationships within the groups we found ourselves in. Our identity would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and thepredetermined roles that were part of the accident of the family we were born into. There was a deliberate move to encourage people to adopt an identity that Edward Bernays said was based not on behaving as ‘active citizens but as passive consumers’. This consumer boom was based on convincing people that it was no longer enough simply to buy what you needed to survive. Advertising and marketing was persuading people to consider what they wanted. Consumer goods were about creating and t