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Showing posts from June, 2023

GQ Audiences and Industries blog tasks

Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? Entering a new era of leadership and influence under Adam Baidawi, GQ explores the powerful and progressive new forces shaping culture, society and commerce in Britain. British GQ is today a digital, social, video and experiential powerhouse – a community where people gather to be inspired and exchange ideas around style, creativity and culture. 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 61% - ABC1, £7.7K Average annual spend on fashion, £1.2K Average annual spend on beauty;  4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the G

Magazine Practical Task

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    Potential Magazine "recreations": *ALL KANYE WEST BY THE WAY* -GQ: KANYE WEST. -ROLLING STONE: KANYE WEST, SHOT  BY TYLER, THE CREATOR. -TIME MAGAZINE: KANYE WEST (DURING THE YE2020 PREIDENTIAL CAMPAIGN ERA). ROUGH SKETCHES OF MY IDEAS INSPIRED BY THE "TYLER, THE CREATOR SHOT" KANYE WEST MAGAZINE COVER FOR ROLLING STONE Evaluation: Re-learning how to use Photoshop again was surprisingly hard to do, however I had fun making this. This is just my interpretation of the Rolling Stone cover for Kanye West so I know it won't be 100% accurate, however something I feel I've been perfect at is recreating that homemade feel Tyler created while photographing Kanye West. The Logo isn't a png but a font I was able to find pretty easily actually. I feel like blocking out the background wouldn't have given that homemade feel so i decided to include some stairs and my flats interior to give it a hint of grunge and played around with the colours and saturation u

GQ blog task

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here. Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest; typically cover topics like fashion. Have  a combination of stories, pictures and advertising, and are bound together with a glossy cover. Special Interest; Niche interest magazines that offer in-depth content on a given area or topic. This is shown in the interview with Jonathan Bailey. Professional; A periodical published by the governing body of a profession. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting men through fashion and image, but also appealing to their intelligence and needs for information about culture. 3) What does the factsheet say about GQ cover stars? They  select their cover sta

Sephora CSP

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? Sephora is trying to advance racial equity in the beauty and retail sectors and generate conversations about the campaign on social media as well as bring awareness to Black beauty products in Sephora stores and possibly even encourage other brands to do the 15% pledge.  2) What scenes from the advert are highlighted as particularly significant in the articles? The advert also highlights Lyda D.Newman patented the first easy-to-clean hairbrush with synthetic bristles and the design of the hairbrush is highlighted in the advert. The film also shows a white person applying a cut crease, then cuts to a trio of drag queens beating their face, then to vogueing at a drag ball. The message is clear: these trends are Black and queer. From the Black mum who laid our edges as children and taught us to use thick lotions instead of that watery mess, we birthed make-up and skin care with our l