Posts

Showing posts from January, 2024

HFW Audience and Industry

  Audience Look at  this YouGov blog on the console gaming audience  and answer the following questions: 1) What statistics can you find for the number of male / female players for the major consoles? From a demographic perspective, every platform's audience skews towards men. PlayStation 5 (68% male, 29% female) and Xbox Series X|S (68% vs. 32%) have the highest proportion of male compared to female players. 2) What is the difference between 'hardcore' and 'casual' gamers - and which do you think would play Horizon Forbidden West? Looking at how people play on each system shows that, among American gamers, the “hardcore” – those who say they take video games seriously, or play competitively – are a minority, and one with the highest representation on the PS5 (19%) and Xbox Series X|S (20%). Casual gamers are most common on the Nintendo Switch (45%), and the PC, where half of players identify as casual (51%). The PC is not always a dedicated gaming platform, and has