1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?
-The article suggests that kids/other age groups are prone to be more violent when playing video games and this goes hand in hand with the hypodermic needle model, which suggest that the media injects what you see into your head - like a hypodermic needle.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
-The coverage of the Talk Talk hacking case in the newspaper links to the hypodermic needle model as people might end up seeing this and either 1. believe all children with unrestricted internet access are all very capable of hacking into big tech companies, or 2. children will end up "influenced" by this article and end up wanting to recreate this for their own amusement - TL;DR people who come across this article with instantly think young children who stay in their room playing video games all day are all "master hackers" who infiltrated multi-million companies. Someone might criticise this front page as they essentially bully the child by using words such as "babyface" and able them as a "violent video game addict who rarely leaves his bedroom." Or they might criticise this as they feel like the Daily Mail are promoting this sort of thing.
3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media?
-I think that the hypodermic needle theory is highly but not completely unreliable. In my opinion I believe that audiences don't believe everything they see in the media, as through the media it's very clear to see what's real and what's fake/they can easily tell the wrong from the right. For example, I play Call of duty almost everyday, I have NEVER thought about committing murder or war crimes for that matter.
1) Summarise the two-step flow model. What is an opinion leader?
-The two-step flow model instead suggests the audience are influenced by ‘opinion leaders’ in the media, who mediate how the audience react to media texts. The theory suggests the media is not all-powerful and that social factors are important.
-Zendaya is extremely influential to young women/women in general all around the world. She can very easily wear something or do/say something and eventually influence other women to wear or do/say the things she said or worn. The same goes for other influencers (e.g. KSI, he ultimately started the genre of boxing "Influencer Boxing" but has ultimately encouraged a lot of children - young teens to start boxing or chase their dreams of becoming successful).
3) In your opinion, is the two-step flow theory still relevant today?
In my opinion, I feel like the two-step flow theory is still relevant today especially blooming from Twitter and TikTok. Half the reason this generation is the way it is, is because of the "opinion leaders" that have risen up and influenced us to to do the things they do.
1) For each of the four categories, write about one media text (e.g. film, TV programme, newspaper etc.) that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points. The first one is done for you.
Diversion: Film - Blinded By The Light. Entertaining and offering escapism for fans of Bruce Springsteen or anyone that enjoys coming of age films or culture-clash comedies. Personal Relationships: TV Drama - Breaking Bad. We become emotionally attached to these characters, we end up hoping our favourite characters come out of every episode untouched.
Personal Identity: Documentary - Educating Manchester. We see students deal with similar problems like us and can easily relate ourselves to them.
Surveillance: Weather forecast - BBC Weather. Informs us about the current sate of weather for your area/the UK as a whole.
1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
-I agree that audiences have become dependant on the media, take away someones electronics and they'll beg for them back. I could use myself as an example, I get really bored or just feel extremely empty when I have no access to electronic devices as it means I won't be able to keep up with the latest trends on TikTok or I won't be able to keep up with the latest news for all my favourite things on Twitter.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
-In the last 15 years people have become more dependent on the media due to companies such as Apple have been mass producing products and applications that people are likely to use. For example, Apple watches are able to track how many steps the owner took but if the Apple watch dies then the owner would feel like they can't go on walks anymore since there is no sense of satisfaction via data on the watch. This is a new problem as of the beginning of the 2010's, it makes people incredibly lazy and prone to picking the easy way out simple tasks. It could also be used in terms of TikTok, as people feel like they've had their entertainment removed due to the absence of the app.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?
I definitely use electronics way too much, and it honestly makes me depressed. I feel like I contribute to nothing and I constantly feel empty. The media has both a positive and negative impact on my health and wellbeing for as I could see something that make me feel happy or see something that makes me feel like what I first described.
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