Advertising and Marketing Index

-

 1) Advertising: Introduction to advertising


Comments

Post a Comment

Popular posts from this blog

GQ Audiences and Industries blog tasks

-
Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? Entering a new era of leadership and influence under Adam Baidawi, GQ explores the powerful and progressive new forces shaping culture, society and commerce in Britain. British GQ is today a digital, social, video and experiential powerhouse – a community where people gather to be inspired and exchange ideas around style, creativity and culture. 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 61% - ABC1, £7.7K Average annual spend on fashion, £1.2K Average annual spend on beauty;  4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the G
Read more

OSP: Infuencers and Celeb Culture

-
  1) How has YouTube "democratised media creativity"? "The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. So, success is measured by the number of views and the reaction of the ‘fans’ rather than the judgement and financial power of an industry editor/producer." 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  "In the 1960s Marshall McLuhan described how the world was shrinking, becoming more interconnected due to technological progress. For him, improved communications turned the world into a global village, and this was decades before the internet. Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the majority. The universality of the English language
Read more

The Future of Journalism: Blog tasks

-
Image
The Future of Journalism: Blog tasks Part 1: Clay Shirky lecture Go to the  Nieman Lab webpage (part of Harvard university) and watch the video of Clay Shirky presenting to Harvard students . The video is also available on YouTube below but the Nieman Lab website has a written transcript of everything Shirky says.  Play the clip AND read along with the transcript below to ensure you are following the argument. You need to watch from the beginning to 29.35 (the end of Shirky's presentation). Once you've watched and read the presentation and made notes (you may want to copy and paste key quotes from the transcript which is absolutely fine), answer the questions below: 1) Why does Clay Shirky argue that 'accountability journalism' is so important and what example does he give of this? The Bishop Accountability Project, which set up a database to prevent the “this is a rare occasion that doesn’t happen elsewhere” kinds of excuses from taking hold, added that article and the
Read more